If you want a brand that feels aligned, reflects where you're heading, and actually connects — then yes. Strategy is the foundation of everything we create together. It’s how we make sure your visuals aren’t just pretty, but purposeful. Inside the Design Immersive, we zoom out to look at your vision, audience, goals, and big-picture direction — then design with that in mind.
Not quite clear on those things yet? A Brand Close Up is the perfect starting point to map it all out before diving into design.

Yes — I can support you with name ideas that align with your brand’s direction and vision. It’s best to have this in place before diving into design, so if you’re still exploring names, a Brand Drop-In or Brand Close-Up is a great starting point — depending on how much support you need.

My Brand and Web Immersives include 2 thoughtful rounds of revisions — which is usually more than enough. The First Look option, being more condensed, includes one comprehensive round so we can keep momentum flowing.

That said, everything I create is built off strategy and aligned to your goals, so revisions tend to be small refinements rather than full reworks.

If we need a little more time to get things just right, extra revisions can be added at $120 + GST per hour.

Brand Immersives are my signature branding service — designed to deliver a high-impact, strategy-led identity without any fluff. It’s everything you need to launch confidently, with the option to layer on more as you grow.

Here’s what a standard Brand Immersive includes:

• Onboarding Questionnaire

• 1hr Strategy & Kick-Off Call

• Creative Direction & Strategy Outline

• Two Moodboard Directions

• Exploration of up to 2 Brand Identity Concepts

• Two Rounds of Revisions

• Social Media Assets (Profile Images, Highlight Covers, 3x Post Templates, 3x Story Templates)

• Brand Style Guide + Guidelines

• Creative Direction for Future Application

• Launch Reel + Assets

Need more? You can upgrade to include:

• A Comprehensive Strategy Document

• Extra Design Hours for custom collateral

• A Website Immersive for a seamless brand-to-web experience

First Look is a condensed, high-impact service designed to give you everything you need to confidently launch your brand. It includes strategy-led brand identity design and a simple one-page website—so you can get online quickly with clarity and intention, and grow from there. Perfect for early-stage brands or those with smaller budgets who still want professional, strategic design.

Brand or Web Immersives are a more in-depth experience. Ideal for intentional rebrands or businesses ready to invest in a brand that’s built to scale. You’ll get a fuller process, deeper strategic exploration, and more touchpoints to bring your brand to life with confidence and cohesion.

Website Immersives are designed to scale with your business. Most service-based brands typically fall within the 5–7 page range — think:

Home, About, Services, Contact, Portfolio or Gallery, Blog, Resources, Locations, or Private Pages.

When you enquire, we’ll chat through your goals and either confirm your page needs or start with a Brand Close Up session to map out a clear site structure. From there, we’ll provide a tailored site map and custom quote to suit your brand and the journey you’re taking it on.

Absolutely—and how exciting that you’re at this stage! Getting clear on your brand and vision is key before jumping into design. We don’t just make things look good—we design to connect with the right people and build a brand that lasts.

If you’re still shaping your ideas or unsure of the best approach, a Brand Close Up is a great place to start. It’s a hands-on strategy session where we dive deep into your brand, refine your vision, and get you clear and confident before moving into the creative phase.

Yes! Most of our design services follow a 50/50 payment split—50% upfront as a non-refundable deposit to lock in your spot, and the remaining 50% due the week of your project.

If you need a different payment structure, we’re happy to chat—just let us know during the enquiry stage.

Please note: final files are only released once the project is paid in full.

I strive for transparency, so I outline all inclusions and exclusions clearly in my proposals. Here’s a quick overview of common exclusions:

Branding Exclusions

• Font Licenses

• Trademarking

Website Exclusions

• Domain Costs & Domain Set-Up

• Website Hosting via Squarespace (I offer 20% off your first year)

• Web Font Licensing

• Plugins

If there are any additional costs or specific requirements for your project, I’ll make sure to discuss them upfront.

That’s exciting! Combining both brand and web in one streamlined project is a great way to ensure cohesion and consistency across your entire brand experience. Plus, having everything under one roof ensures your strategy carries seamlessly into the website.

If you’re after a more in-depth site, I recommend the Brand + Web Immersive package. This includes both branding and website design, and you’ll receive a slight discount for bundling the services together rather than paying for them separately.

To get started on your website, you'll need to provide the core content that aligns with your brand and messaging. This includes:

• Copy: Text for key pages like Home, About, Services, and Contact. I can guide you on what content to include and help flesh out sections, but full copywriting services are not included. If you need help, I can refer you to trusted copywriters.

• Imagery: Any images or photos you’d like to use on your site. This can include product shots, team photos, or lifestyle images. If you don’t have everything, I can source stock images that align with your brand.

• Logo & Branding Assets: Your logo, brand style guide, and any existing branding materials that should be incorporated into the site.

• Additional Visuals: If there are any icons, graphics, or illustrations needed, these should be provided or discussed in advance.

Feel free to provide everything in a shared drive to keep it organized. If you’re unsure about what’s needed, don’t worry! I’ll walk you through the process.

Absolutely! If you need ongoing design support or creative direction, I offer flexible packages to keep your brand evolving. Whether it’s an additional design project or regular check-ins, we can discuss how to best support your growing business. Learn More Here

Yes, absolutely! Your website will be built on Squarespace, which is a user-friendly platform with an intuitive backend, so you can easily make basic updates without worrying about breaking the site. At the end of the project, I’ll provide a training video to guide you through the process. If you prefer more personalized support, you can upgrade to a 1:1 live walkthrough to ask any questions and receive additional help with managing your site.

The timeline for our immersive services is designed to be efficient and impactful.

• First Look: This is a condensed, high-impact option and typically takes 4 days to complete. It's fast and focused, giving you everything you need to kick off your brand in a streamlined process.

• Brand & Web Immersive: This can take anywhere from 1 to 3 weeks, depending on the complexity and scope. With the right strategy and prep already in place, we can dive deep into your brand and website to bring it to life in a 1:1, hands-on session.

The beauty of this approach is that it’s highly immersive, meaning we focus entirely on your brand's core needs to get you where you want to be, quickly and with purpose.